Hi, I'm Natasha! šš»
About me: Iām a Product & UX Designer with over 8 years of experience based in Seattle, WA, USA.
My expertise: I design large-scale customer-facing experiences and internal tools. Iām passionate about horizontal collaboration, systems thinking, pair and co-designing, running design sprints, advocating for accessibility, and mentoring teammates.
Fun facts: I have waddled with penguins in Antarctica, I read 50+ books in 2025 (many on the quirks of human behavior), and I should be on a fall watch list.
Featured projects
To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in these projects. All the information in these projects is my own and does not necessarily reflect the views of Nordstrom.
Nordstrom | Oct 2024 ā Jun 2025
Brand shops
Problem: How might we improve discoverability of our brands and allow brands to tell their stories across our website and iOS app?
Results: Defined UX strategy for publishing brand shops, enhancing brand storytelling and discovery, increasing annual profit and brand satisfaction.
Nordstrom | 2022 ā 2023
Account self-service capabilities
Problem: How might we help customers more easily find self-service capabilities so they can resolve order issues and complete Account Jobs To Be Done?
Results: Led design of a new account dashboard and self-service order resolution experiences through a Google Ventures design sprint, reducing annual Care costs and contact per order rate, and improving customer satisfaction.
Nordstrom | 2022
Personalized shopping profiles
Problem: How might we better help customers find what they're looking for and feel seen and heard?
Results: Designed personalized shopping profiles with features across the iOS app customer journey that increased app revisit rate, homepage engagement, and read rate of notifications.
Other past projects
Nordstrom Media Network
ā¢ 2025: Sponsored portrait display banner
ā¢ 2024: Non-endemic sponsored offers at order confirmation
ā¢ 2024: Sponsored video display banner
Nordstrom Account
ā¢ 2021ā2022: One password and customer record for all Nordstrom entities, increasing account creation by 100%, decreasing sign-in errors by 17%, not harming demand or conversion
ā¢ 2020: Wish list improvements
ā¢ 2020: Loyalty dashboard improvements
Nordstrom Styling
ā¢ 2025: Appointment booking flow redesign
ā¢ 2025: Stylist and salespeople internal tool optimizations
ā¢ 2019: Alterations iOS web app redesign
ā¢ 2018: Outfit curation features
BevyUp (acquired by Nordstrom)
ā¢ 2017: Product vision for stylist clienteling tool
UW Informatics Capstone
ā¢ 2017: Transcription tool for researchers studying Ottoman Arabic poetry
Brand shops
Private case study
This project includes sensitive information, so contents will be shared selectively. Email me or connect on LinkedIn to request samples of my work.
Personalized shopping profiles
Private case study
This project includes sensitive information, so contents will be shared selectively. Email me or connect on LinkedIn to request samples of my work.
Account self-service capabilities
Private case study
This project includes sensitive information, so contents will be shared selectively. Email me or connect on LinkedIn to request samples of my work.